President, Chief Executive Officer
Jay Moskowitz is nationally-recognized as a successful business owner and operator in skilled senior healthcare and housing profession. With a commitment to leading the post-acute profession in innovation, service standards, operating, and customer engagement, Vivage Senior Living, has become one of the largest provider of skilled nursing facilities in the state of Colorado and has expanded long-term care services into other parts of the country.
Jay saw the rapid changes in the everyday needs of our Seniors and realized this population was moving to other levels of care. It was at that point that Jay and his team developed WellAge. The WellAge communities were built to serve the needs of the Senior population that do not require long term or short stay skilled care. To date, WellAge has partnered with the development and management of seven Independent Living, Assisted Living and Memory Care communities throughout the State of Colorado and they continue to work on projects in other states.
In addition, Vivage founded Bridges Home Care Communities and Bridges Hospice. Bridges assists residents at home once discharged from a skilled community and to provide hospice care to those at the end stages of their life. Through the company’s extensive options for senior housing and healthcare service, Jay’s companies are equipped to meet the diverse needs of today’s seniors and are favorably positioned for continued growth.
As of May of 2019, twenty-one of Vivage’s skilled communities have received the highest rankings by CMS of 4 and 5 stars. Jay takes great pride in this achievement and knows it is a direct reflection of leadership and team members that work within those communities to attain these results. With consistent high rankings, Vivage communities have met the needs of a number facilities throughout the region. Vivage works closely with CMS to provide oversight and assistance, to bring troubled communities back in compliance when they have had a history of poor survey outcomes. Vivage’s team of consultants have worked in nine other states in the western region to provide their services and expertise to improve clinical outcomes and achieve key business objectives.
The majority of Vivage’s communities are Eden Alternative® certified facilities. Also, Vivage opened the first Green House Home in Colorado, located in the city of Loveland. This is a direct reflection of the unique programs, leadership and staff who have dedicated themselves to enhancing the lives of the residents who reside in their facilities.
Jay is a hands-on leader who enjoys high levels of engagement with his teams, customers, and business partners. He visits his facilities regularly and his team members know him as being someone who takes the time to listen to others and demonstrates genuine care and understanding.
Jay is an advocate for our profession and the residents we serve. He is involved in local, state, and national legislative affairs. Jay is former President and active Board Member of the Colorado Health Care Associate, as well as an active member of various local and national organizations and associations including the American Health Care Independent, Multi-Facility Advisory and CCAP Boards. He is the recipient of many awards both locally and nationally, including the coveted Colorado Health Care Vesta Bowden Award for outstanding service in the long-term care profession, received the prestigious "Lifetime of Service” Award from the U.S. Department of Health and Human Services and recognized by the Denver Post as the 2019 Top 25 Work Places.
Jay is a devoted Husband, Father and Grandfather. Above all else it is his family that brings him the greatest joy!